Bruce Oom Integral Coaching

How Facing the Feelings You Avoid Can Unlock Your Potential

Sometimes the fastest way to move forward isn’t to force positivity, but to gently lean into the feelings we most want to avoid. This article explores how shame—uncomfortable as it is—can become the doorway to freedom, creativity, and authentic action.


We all want to feel good—it’s only natural. But here’s the paradox: sometimes the very effort to stay positive is what keeps us stuck. You might have inspiring goals, a powerful vision, even a clear plan—yet despite all that, you find yourself stalling. Pushing through with willpower alone rarely lasts, and often leaves you drained.

What if the way forward is not to force feeling good, but to allow yourself to feel bad first?


The Hidden Power of Shame

For many of us, shame sits quietly at the root of what holds us back. It can sound like:

  • “I’m not good enough.”
  • “It won’t work.”
  • “I’ll do it tomorrow.”

Or it can show up in subtle distractions—endless scrolling, binge-watching, or keeping busy with things that don’t matter.

Shame is uncomfortable. It can feel heavy in the belly, like being punched in the gut, or show up as resistance and low energy elsewhere in the body. Most of us push it away, repress it, or project it onto our circumstances.

But here’s the thing: if we stop avoiding shame and actually allow ourselves to feel it, it begins to lose its grip. On the other side is freedom—an aliveness, creativity, and connection that makes it far easier to move toward what we want.


A Practice for Meeting Shame

Here’s a gentle way to work with it:

  1. Notice in your body. Bring awareness to your belly, chest, or wherever resistance sits. You may feel a hollow, sick, or tight sensation.
  2. Give it form. Imagine the shame as a color, shape, or cloud.
  3. Let it expand. Allow it to grow—through your body, into the room, into the earth below and sky above. Let it stretch out to the horizon.
  4. Include others. Imagine even those who might judge or criticize you being surrounded by it too—seeing it’s not just yours to carry.
  5. Stay and surrender. Instead of resisting, imagine yourself dancing or laughing right in the middle of it. Feel it fully until it no longer holds power.

It might stay for minutes, hours, or come and go over days. The important part is allowing. When you no longer run from shame, it releases in its own time.


What Changes When Shame Shifts

When shame is no longer blocking you, something opens. You stop hiding your authentic self. You feel lighter, freer, more connected. And from that place, taking action toward your goals feels natural—sometimes even joyful.

That’s the paradox: by allowing yourself to feel bad, you create the conditions to genuinely feel better. And from there, amazing things become possible.


If this resonates, try the practice the next time you feel resistance. Notice how shame shifts when you stop fighting it. You may discover that what felt like a block was actually the doorway to your freedom.